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MedTech and medical devices

Senior experts for medical device companies, across new channels, cost of goods, product development, manufacturing, 3PL, ERP and finance.

Layered papercut scene of a medical device clean room: two technicians in gowns and caps assemble handheld monitors beside sterile device cartons, under a gold sun.

The companies behind the operator

Tivic Health logo
LumeNXT logo
Medelita logo
Aspen Neuroscience logo
Toyota logo
J.P. Morgan logo

What we solve

Where device companies get stuck.

Device founders usually run the build, the first customers and the cash at the same time. PILTA experts have taken a device company from early sales to national distribution and a NASDAQ listing. These are the problems we solve most.

Sales stuck in one channel

Every month in one channel caps revenue.

We open the next one: distributors, hospitals and clinics, DTC, Amazon or retail.

Cost per unit too high

High unit cost eats margin on every sale.

We bring down cost of goods with your contract manufacturer, suppliers, assembly and 3PL, and plan the next production run around it.

A product still in development

Slipped dates delay sales and burn cash.

We run development to a launch date: suppliers, first builds, packaging and the launch plan.

Production that has to scale

Missed runs cost backorders and accounts.

We move production from first builds to contract manufacturing and add capacity as orders grow.

Fulfillment falling behind

Late shipments cost reorders and trust.

We set up the 3PL, inventory and order flow for every channel.

Systems still on spreadsheets

Spreadsheet errors become wrong orders.

We choose and roll out the ERP before the volume arrives.

A woman checks a reading on her phone from a small sensor worn on her upper arm.

What we help with

Experts for every part of the business.

  • Product development
  • Prototypes and first builds
  • Contract manufacturers
  • Suppliers and sourcing
  • Cost of goods
  • Distributors
  • Hospital and clinic sales
  • DTC and Amazon
  • Retail
  • 3PL and inventory
  • ERP and MRP
  • Demand planning
  • Pricing and margin
  • Customer support
  • Controller and monthly close
  • Annual plan, budget and KPIs
  • Hiring and leadership
  • Quality system support

In their words

“Ryan is a thoughtful and steady leader with a strong ability to bring structure and clarity to complex operational challenges. During our time at Tivic, he successfully removed operational bottlenecks, improved efficiency and productivity, and implemented systems that enabled the company to scale more effectively. He also ensured strong alignment across departments, so teams were easily able to work together toward shared company goals.

“Ryan’s demeanor is calm, strategic, and approachable. Even in fast-moving environments, he maintains a steady leadership style that inspires confidence and keeps teams focused on results. He consistently demonstrates a commitment to driving progress while supporting the people around him.”

Kayleigh W.
Director of Marketing · Tivic Health

A clinician in blue scrubs and a surgical cap adjusts a patient monitor.

How engagements run

How we work with device companies.

Bring us in for a defined project, a fractional executive or an embedded team, from pre-revenue to $200M+, and add experts as the company grows.

01

Project

Defined scope, a flat fee, and a clear finish line, delivered by a senior operator.

02

Fractional executive

A COO, CFO, CMO, and when the moment calls for it, the CEO seat itself.

03

Embedded team

Knowledgeable, pre-vetted experts working in your team, as your team.

Every engagement follows The 4D Method™: Diagnose, Design, Develop, Deploy.

An aircraft lies broken in the grass, patched with gold tape and smoking, while three people from the company push and prop it up; someone from PILTA stands to one side writing on a clipboard.

Diagnose

Findings and a prioritized plan.

A drawing board shows the old aircraft sketched above the improved design, with measurements marked against it; someone from the company holds a rolled plan while someone from PILTA points to the new design.

Design

A plan your team reviews, changes and signs off.

The aircraft stands on blocks in a workshop; one person from the company tightens the propeller with a wrench, another holds a panel up to the tail, and someone from PILTA directs the work with a clipboard.

Develop

Working systems and a trained team.

The aircraft climbs over a city skyline on a gold ribbon, with bunting and confetti in the sky, while the company team and people from PILTA jump and cheer below.

Deploy

Your team running the systems, with PILTA alongside.

How we work

Straight answers

Questions device companies ask.

How to sell medical equipment to hospitals?

Many hospitals buy through a group purchasing contract, and a value analysis committee decides whether each hospital adopts the product. A clinician usually sponsors the request. Plan the evidence, the price against what the hospital buys today, and the route through distributors or your own reps. We build the hospital channel with your team: contracts, distributors, pricing and the account plan.

How to find medical device distributors?

Start with distributors that already sell to your buyer: hospitals, surgery centers, clinics or home care. Ask what they carry next to your product, the margin and minimum orders they need, and how they report sales. We find, vet and sign distributors, set the terms and pricing, and support the launch.

What is a value analysis committee?

A value analysis committee is the group inside a hospital or health system that decides whether to buy a product. Clinicians, supply chain and finance compare its clinical evidence, price and total cost with what the hospital already uses. A clinician usually sponsors the request. We prepare the cost and value case your team brings to the committee.

Free assessment

See if PILTA can help.

Get on a call with the PILTA Founder and CEO Ryan or one of our expert executives and strategists. No cost, no obligation, just 15 minutes of your time.

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