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Pet and animal care
Senior experts for pet food, treat, supplement, diagnostics and pet tech companies, across product, channels, operations and finance.
The companies behind the operator
What we solve
Where pet companies get stuck.
Pet company founders manage formulas, retailers and cash at the same time. PILTA operators have scaled pet businesses through fast growth, new channels, new countries and acquisitions. These are the problems we solve most.
Demand outrunning supply
Stockouts cost reorders and shelf space.
We add capacity at your plant, lab or co-packer and keep orders shipping on time as volume grows.
Sales stuck in one channel
One channel leaves the business exposed.
We open the next one: vet clinics, pet specialty stores, Chewy, Amazon or your own website.
A product line that doesn’t match
Mixed packaging confuses every buyer.
We bring products, packaging and messaging into one brand that works in every channel and country.
Systems that can’t keep up
Orders get lost between channels.
We set up the ERP, inventory and order flow across vets, retail, Chewy, Amazon and your own site.
Costs rising faster than sales
Each new sale earns less than the last.
We cut cost in sourcing, packaging and logistics and price each channel for margin.
An acquisition or merger ahead
A slow merger loses people and customers.
We bring the brands, systems, data and teams together so the combined company runs as one.
What we help with
Experts for every part of the business.
- Product and formula development
- Co-packers and suppliers
- Packaging
- Vet clinic programs
- Pet specialty retail
- Chewy and Amazon
- Website and subscriptions
- 3PL and inventory
- ERP and order management
- Demand planning
- Customer support
- Pricing and margin
- Controller and monthly close
- Pet tech and apps
- New markets and countries
- Mergers and integration
- Hiring and leadership
- State registrations
- Quality and lot control
In their words
“Ryan was instrumental in helping re-shape our global operational strategy and, critically, evaluating and holding our key business partners accountable as we had massive operational challenges prior to his arrival. He made significant contributions related to systems infrastructure and implementation, 3PL management, product packaging, team building, and direction setting for an improved fulfillment model. Ryan brought a valuable perspective that I relied on for better understanding of key issues. He brings a continuous improvement mindset focused on the betterment of not only Operations but company-wide capabilities.”
Randy L.
CFO · Mars Inc. Wisdom Panel
How engagements run
How we work with pet companies.
Bring us in for a defined project, a fractional executive or an embedded team, from pre-revenue to $200M+, and add experts as the company grows.
01
Project
Defined scope, a flat fee, and a clear finish line, delivered by a senior operator.
02
Fractional executive
A COO, CFO, CMO, and when the moment calls for it, the CEO seat itself.
03
Embedded team
Knowledgeable, pre-vetted experts working in your team, as your team.
Every engagement follows The 4D Method™: Diagnose, Design, Develop, Deploy.
Diagnose
Findings and a prioritized plan.
Design
A plan your team reviews, changes and signs off.
Develop
Working systems and a trained team.
Deploy
Your team running the systems, with PILTA alongside.
Straight answers
Questions pet companies ask.
How to sell into retailers like Chewy, PetSmart, and Petco?
Each retailer runs its own vendor process. Chewy is an online retailer with a curated vendor program: brands request access through the Chewy Partner Hub, and a category manager decides whether the product fills a gap. PetSmart and Petco buyers review new brands for their stores and websites. All three expect item setup, EDI for orders and invoices, and their shipping, carton label and packaging rules, and misses can lead to chargebacks. Buyers look for products that sell through, margin at their shelf price and reliable supply. We run the application, setup and launch with your team.
How to sell pet products on Amazon?
Many pet products list without approval, but pet food, treats and other products pets eat usually need Amazon’s category approval first. Search each product in Seller Central: “Apply to sell” means approval is needed. Then plan the listings, inventory, fulfillment and advertising, and track margin after fees. We set up and run the Amazon channel with your team.
What is a co packer of food?
A co-packer is a manufacturer that makes and packages food or treats under your brand, using your recipe and packaging. You avoid building your own plant, in exchange for minimum order sizes and less control over the production schedule. We find and vet co-packers, negotiate the terms and plan production with them.
Free assessment
See if PILTA can help.
Get on a call with the PILTA Founder and CEO Ryan or one of our expert executives and strategists. No cost, no obligation, just 15 minutes of your time.