Home / Industries / Health and Wellness
Health and wellness
Senior experts for health and wellness brands, across product launches, Amazon, ecommerce and retail, manufacturing, the warehouse, customer support and finance.
The companies behind the operator
What we solve
Where wellness brands get stuck.
Wellness founders launch products, run channels and watch cash, usually with a small team. PILTA experts have taken a supplement brand from formula to market and run Amazon, ecommerce and retail for consumer health products. These are the problems we solve most.
More launches than the team can carry
Rushed launches slip and waste stock.
We plan each launch with the inventory, suppliers and dates lined up.
Growth stuck on one channel
One platform’s rules can cut revenue.
We grow Amazon, your own site and retail together, with margin tracked by channel.
Manufacturers and suppliers at capacity
Production gaps empty the best sellers.
We find and manage contract manufacturers and suppliers for the next stage of volume.
A warehouse that can’t keep up
Slow shipping loses subscribers.
We set up the warehouse or 3PL, the inventory and the order flow.
Customers who need more support
Slow answers lead to cancellations.
We build customer support and retention for subscriptions and repeat orders.
Numbers that arrive late
Late numbers mean deciding without facts.
We set up the books, the monthly close and the reporting the team uses to decide.
What we help with
Experts for every part of the business.
- Product development
- Formulation partners
- Contract manufacturers
- Suppliers and sourcing
- Launch planning
- Amazon
- Website and subscriptions
- Retail
- Warehouse and 3PL
- Inventory planning
- Customer support
- SOPs and training
- Pricing and margin
- Controller and monthly close
- Analytics and KPIs
- Hiring and leadership
- QMS support
In their words
“He exceeded expectations in almost every instance and has an intuitive knack for anticipation followed by whatever action is necessary. There wasn’t a report I could dream up that he couldn’t produce better than I imagined or a project that he couldn’t deliver with flawless execution. He’s a technology enthusiast and forward thinker which is balanced by practicality and resourcefulness. I’ve seen first hand that peers, the people he leads, and the people that he reports to are better for knowing him.”
Luetrell T.
CEO and Founder · True Talk Advisors
How engagements run
How we work with wellness brands.
Bring us in for a defined project, a fractional executive or an embedded team, from pre-revenue to $200M+, and add experts as the company grows.
01
Project
Defined scope, a flat fee, and a clear finish line, delivered by a senior operator.
02
Fractional executive
A COO, CFO, CMO, and when the moment calls for it, the CEO seat itself.
03
Embedded team
Knowledgeable, pre-vetted experts working in your team, as your team.
Every engagement follows The 4D Method™: Diagnose, Design, Develop, Deploy.
Diagnose
Findings and a prioritized plan.
Design
A plan your team reviews, changes and signs off.
Develop
Working systems and a trained team.
Deploy
Your team running the systems, with PILTA alongside.
Straight answers
Questions wellness brands ask.
How to start a supplement brand?
Pick the customer and the product first, then a contract manufacturer that makes that format and can meet your first order size. Plan the packaging, pricing and margin, the sales channel (your own site, Amazon or retail) and the cash for the first inventory runs. We help founders set up the manufacturer, supply chain, channels and finance from the start.
Is a supplement business profitable?
It can be, when product margin covers the cost to win and keep a customer. Profit depends on cost of goods, minimum order sizes, channel fees, advertising and how often customers reorder. Subscriptions and repeat orders do most of the work. We build the margin and cash model by channel so you can see it before you scale.
How to sell supplements online?
Most brands sell through their own website and Amazon, and many add subscriptions for repeat orders. Each channel needs inventory planned for it, a fulfillment setup, customer support and margin tracked separately. We set up the channels, the 3PL and the reporting with your team.
Free assessment
See if PILTA can help.
Get on a call with the PILTA Founder and CEO Ryan or one of our expert executives and strategists. No cost, no obligation, just 15 minutes of your time.